project
Somos Bio
Somos Bio is a recently established Malaga-based company dedicated to exporting organic fruit and vegetables from Andalusia to various international markets. Its approach is based on sustainability, fair trade and product quality, seeking to connect with local farmers.
Rol
UX Research | UI - UX Designer | WordPress Layout Designer
Year
2023
Objective:
Design a corporate website that clearly reflects the brand's values and serves as a key tool for attracting and managing B2B customers.
Research
Identify needs and problems
- A newly established company that needs to build trust and reliability.
- Stand out from other competitors in the sector and highlight your unique selling point.
- Need to communicate your working model clearly and credibly.
- Potential customers needed easy access to accurate information about products, certifications, traceability, and logistics.
- Design a modern interface that respects your brand image and combines modernity with the traditional trend of organic farming.
This process included:
- Interviews and questionnaires with the client.
- Analysis of benchmarks and competitors in the field of organic product distribution.
- Exploration of the company's differentiating values.
Discovery
Key Insights:
- Use visually appealing and eye-catching product images with a modern touch that will make you stand out from most of your competitors.
- Direct, relatable messages that connect with potential customers by talking about the things that concern them.
Web design & digital experience:
- Highlight the company's specialisation in exporting and distributing to European markets.
- Emphasise the extensive experience of its team despite being a newly created company.
- Highlight its working model as one of its distinguishing values, where rigorous control and constant communication with the customer are key.
DEVELOPMENT
Web Design
Web design & UX:
El principal reto de su pagina fue diseñar una web que transmita confianza, y que logre comunicar su modernidad a la hora de trabajar y su rigurosa profesionalidad cuidando cada paso del proceso.
Methodology:
- Creation of reference documents and competence
- Wireframe Creation - Figma
- High-fidelity prototype design - Figma
- Layout in WordPress
- Testing the functionality of the website
MAIN ELEMENTS:
- Structure focused on B2B customer needs
- Professional and natural aesthetics, with a clean design and legible fonts.
- Content focused on building trust.
- Responsive and multilingual design.
