Project
Ocho
Development of brand identity and website for Ocho - Comprehensive Health Centre, in Cordoba.
- UX Research | Branding | Diseñadora UI - UX | WordPress
- 2021
- Goal
A holistic approach to visual and digital identity that conveys a multidisciplinary concept through clean and consistent aesthetics.
Research
Identify needs and goals
The founder of the centre, Maria Millán, was clear that she wanted to carry out an innovative project, as she understands that health is achieved through caring for the body, mind and soul.
This idea had to be represented and reflected in its corporate and digital identity.
Challenges to overcome:
- A corporate identity was needed that communicated this comprehensive approach to health: body, mind, and soul.
- Inform patients about everything the centre had to offer and the concept of comprehensive healthcare.
- Guide patients in choosing service packages that integrate all disciplines of body, mind, and soul.
- Discoveries
Key Insights:
Web design & digital experience:
- Se detectó la importancia de crear una home y estructura de contenidos centradas en responder a una pregunta clave del usuario: “¿Me va a poder ayudar con lo que me pasa?”. Por eso, se priorizó una narrativa empática
- El formulario de contacto y los llamados a la acción se diseñaron de forma suave y accesible, evitando un tono comercial. La experiencia debía invitar, no imponer.
- Se usó una arquitectura de información clara, mucho espacio en blanco, y microcopy amable para que navegar el sitio fuera en sí misma una experiencia de calma y claridad: coherente con lo que María ofrece como terapeuta.
IDENTITY AND BRAND:
- El nombre “Ocho” ya contenía un valor simbólico potente (equilibrio, infinito, ciclo). Hacía falta un sistema gráfico que lo potenciara y lo diferenciara dentro del ámbito sanitario.
- El lenguaje visual debía equilibrar calidez y confianza, sin recurrir a estéticas clínicas. Esto era clave para conectar con un público joven en momentos de vulnerabilidad.
- La personalidad de María debía estar reflejada de forma sutil, resaltando su calidez y profesionalidad.
Visual identity
Branding
The name ‘Ocho’ not only had aesthetic significance, but also symbolic meaning: it represents infinity, the cycle of life, and balance. This became the focus of the design of the logo, isotype, and iconographic language.
Body
Using the infinity symbol, which links to the meaning of the word ‘eight’ and a circle, we were able to create the icon to represent El Cuerpo.
Mind
A circle divided in half symbolises the brain to represent the Mind.
Soul
The symbol of infinity once again serves to represent the shape of a heart that symbolises the Soul.
Brand applications:
I worked on the complete development of the brand’s visual universe: from the creation of the logo and its graphic system to the design of its corporate applications.
- Main elements
- Corporate stationery
- Flyers
- Leaflets
- Centre signage
- Roll Ups
- Uniforms and name tags
- Digital banners
Development
Web Design
The Ocho Centro Integral de Salud website was built using a user-centred methodology, incorporating wireframing, prototyping and final development stages in WordPress.
- Key pillars
- Intuitive navigation, effective visual hierarchy, and visible, carefully crafted calls to action.
- User-centred UX strategy: the website was designed with a focus on understanding services.
- Strong presence of the brand's visual identity in the interface design, creating a totally distinctive image in its sector.